Learn how to manage Mohanbir Sawhney

Please contact us by calling 847-467-6018 or email us at execedonline@kellogg.northwestern.edu. Could a learner choose to opt out of some topics? Are any of the sessions delivered in real time (live)? Click here to know more, Fixed repayment, interest-only repayment, and deferred payment options available. Kellogg program leaders will review assignments, discussions and exercises to determine participants understanding of the material. Hone your communication, negotiation, and influence skills to effectively manage people and relationships. Participants will need the following to access the Professional Certificate in Product Management - For Women program: PLEASE NOTE: Google, Vimeo and YouTube may be utilized in the program delivery, Yes. 15-20 hours per week, US$6,950 Early-career professionals with one to five years of experience as a product manager or in a product support role, Professionals making a lateral career move from an adjacent field such as engineering, UX/UI, marketing, or sales. Learners can expect to dedicate 4-6 hours per week to watch videos, complete assignments and participate in discussions. Who is Emeritus and what is their relationship with Kellogg Executive Education? Learn about the nature, sources, and tools of This digital certificate can be shared with colleagues and posted on LinkedIn. Additionally, understand why products matter; the product vision, mission and strategy; problems versus products; and managing products as a business. Changes in technical requirements for product managers in recent years have led to qualified women product managers being less likely to seek product management roles. experience mapping, customer advisory boards, No. and demand expansion. September 7 Learn how to define and find product opportunities, Jobs-to-Be-Done (JTBD) framework, and assessing opportunities using the Real-Win-Worth It (R-W-W) framework. . Learn how to develop the growth hacker mindset, skills, strategies, process and best practices. Learn the fundamentals of UX design, conceptual design, interaction design, virtual design, and the design sprint. - Founder, Just Not Sorry; Digital Product Educator; former SVP of Product Strategy, ProduxLabs, Tamara Sanderson The program culminates with a capstone project, bringing together all the key concepts from the program. sydex Module 2: Customer Insights for Product Innovation. The number of jobs requiring product management as a skill in the US in 2021, The average annual salary for product managers in the US in 2021, The percentage of product managers that report directly to the board. This digital certificate can be shared with colleagues and posted on LinkedIn. You can opt for any one of the financing options to cover up to the full cost of the program tuition. Since 2014, Steven has shared his knowledge and expertise through coaching and teaching product managers in a variety of settings. July 27, 2022 Learn about creating the Discovery Hypothesis, Product/Market Fit, MVP Framework; user stories, epics and themes; and address the Agile requirements document. If you cant find him there, youll likely run into him on the ski slopes or biking, hiking, and eating his way around the world. This certificate does not count as credit toward a degree. Since this program is graded as a pass or fail, participants must receive an 80% to pass and obtain the certificate. January 10 Tami lives with her husband Nadav and daughter Ruth in Florida, but has spent half her life in LA and NYC. and product sunsetting. Gain an overview of model evaluation metrics and ways of identifying biases to avoid analytical errors. ), Scrum/Agile team structures, and Scaled Agile Framework (SAFe 5.0), and learn about transitioning to Agile. There will be 2-3 live sessions, led by faculty and/or subject matter experts, delivered during the course of the program via a video conferencing platform. Conduct a road-mapping exercise for an innovative new product in the medical supplies industry that promotes medication adherence. Accessibility. She is currently located in Boston, where she is a Design Lead for IDEO. Manage strategic partnerships and strategies for ecosystem development and growth. Specifically, address the relationship between the product manager and the engineering team, outbound relationships (sales organizations and customers), and finally, executive leadership. Accelerate your growth: build an outcome-based partnership between Kellogg and your organization. hennessy julie kellogg faculty northwestern edu Does the program offer community engagement for learners? Yes, participants can create a profile, connect and collaborate with peers, and interact with academic/industry experts such as program leaders and teaching assistants. product line extensions, product line pruning, February 15 Demand for product managers who can align all the stakeholders involved in launching or enhancing a product while also providing a strategic vision is high. Office hours will be held during the program and all participants are welcome to join in with questions or to discuss assignments. market (SOM) for a specific business scenario, Analyze the steps of a business case analysis, Understand the impact of downward and upward line extensions, Determine the best business model for your product or service, Understand user experience (UX) vs user interface (UI) roles and characteristics, Assess a product's feasibility, viability, and desirability, Create a wireframe for a product and define the Five S's, Describe the key components of the Agile method of product development, Define the principles of Agile development and Agile methodologies, Understand the principles of scrum and utilize the SAFe 5.0, Utilize product planning tools to develop a product roadmap, Describe the required components of a product roadmap, Articulate how to link business strategy to product development, Understand the concept of prototyping and its importance, Choose the best route to market by analyzing your audiences, Define the primary value proposition for a product, Discuss best practices for product launches, Differentiate between internal and external communication skills, Learn how to communicate effectively, run productive meetings, and deal with difficult situations as What methods will be used for grading and evaluation?

), Learn the definitions and fundamentals of analytics and artificial intelligence/machine learning (AI/ML) along with AI/ML platforms, tools, and types of analyticsdescriptive, predictive, and prescriptive. By working with Emeritus, we are able to broaden access beyond our on-campus offerings in a collaborative and engaging format that stays true to the quality of Kellogg. He's now a Director of Product at Vimeo -the world's leading video platform for businesses, where he partly oversees video tools for enterprises. And every person who touches a product inside of an organization directly contributes to its success or failure. Kellogg Executive Education is partnering with Emeritus Institute of Management, an online education provider, to develop and deliver this program. Module 16: AI and ML for Product Managers.

Office hours will be held during the program and all participants are welcome to join in with questions or to discuss assignments. Module 2 Analyzing Product Opportunities. Apply frameworks and tools to develop a start-to-finish product marketing plan. (PLEASE NOTE: We do not provide reports of assessments, or transcripts, since this is a non-degree program.). Executives with strategy functions, but also those from marketing, sales, finance, operations; consultants, Business managers and leaders who are materially involved at any point in a product's lifecycle, Those who may be directly responsible for product or portfolio strategy, or who play a more indirect role such as in sales, marketing, operations, finance, or R&D, Professionals at companies who are focused on using technology as a competitive differentiator, even if your vertical market isn't 'tech', Professionals wanting to take on a more formal product management role, Develop a strategic mindset that anchors product strategy as the pathway to growth, Manage partner ecosystems and learn how to create win-win partnerships, Analyze new product opportunities to arrive at go or no-go conclusions efficiently, Develop a go-to-market strategy using the 7-Elements Framework, Create buyer personas, positioning, and messaging based on proprietary tools from the Kellogg School of Management, Learn from real-world custom case studies and examples based on the facultys own consulting experience with top tech firms such as Microsoft, AT&T, Salesforce.com and Facebook, Product strategy in professional services companies, Principles of agile development and scrum, Understanding personas, positioning, and messaging, Develop and execute the go-to-market plan, Defining, evolving, and creating the 'whole offer', Designing partnerships for different company sizes, Increasing share of wallet, share of market, and size of market, Computing device connected to the internet (Mac/PC/laptop, tablet or smartphone), The latest version of your preferred browser to access our learning platform (Chrome and Firefox are preferred for accessing Canvas), Microsoft Office and PDF viewer to access content such as documents, spreadsheets, presentations, PDF files, and transcripts, Additional software and resources may be required for certain programs this will be communicated upon registration and/or at the beginning of the program, PLEASE NOTE: Google, Vimeo and YouTube may be utilized in the program delivery. How much time is allocated to complete assignments? The primary objective of this program is to give you the skills needed to be prepared for a job or to advance your career in this field. Can participation in this program be counted as credit toward a degree, either at Kellogg, Northwestern University or another academic institution? He attended the University of Denver graduating with an Executive MBA. Address the definition and creation of the "whole offer" the Make, Buy, or Ally decisions. The due date for submitting assignments is typically within 7 days of the module opening, but can be as long as 14 days, depending on the scope of the assignment. All live sessions are recorded for later viewing. Kellogg Executive Education is collaborating with online education provider Emeritus to offer a portfolio of high-impact online programs. Learn how to develop the growth-hacker mindset, and explore growth-hacking skills, strategies, processes, and best practices. Through his career, he has developed a specialty in leading machine learning and artificial intelligence products. October 25 Participants will develop the essential strategic and tactical skills and capabilities needed for in-demand product management roles in this fast-growing field. While the modules do not close, access to assignments is closed each week.

Professor Sawhney holds a Ph.D. in Marketing from the Wharton School of the University of Pennsylvania; an MBA from the Indian Institute of Management, Calcutta, and a Bachelors degree in Electrical Engineering from the Indian Institute of Technology, Delhi. Receive an overview of internal and external communication, discover the fundamentals of storytelling, and learn to give effective product presentations and demos. Understand the economics of a SaaS business (CLV, CAC, MRR, MRR Expansion, Churn); learn about analyses such as Net Present Value (NPV), Internal Rate of Return (IRR), and Product Profitability; and explore approaches to product pricing. Module 19: Product Management for Services Companies. In this era of dramatic social and economic change, nonprofit leaders are being challenged as never before and the need for leadership development has never been greater. at 12:00 AM, Accepting registrations through October 4, Start: August 30 The program culminates with a capstone project, bringing together all of the key concepts from the program. Learn more. Module 17: Overview of Data Analytics Tools for Product Managers. Your learning experience will consist of tools and frameworks delivered via video lectures, real-world examples, case study scenarios, and downloadable content. and move from insights to action. Get an overview of the product launch and at 12:00 AM. Modules are opened at the beginning of each week and have quizzes/assessments at the modules conclusion. These sessions provide learners an opportunity to listen and ask questions, and while they are valuable in enhancing the overall experience, attendance is not mandatory. October 20 Learn what you need to succeed in this role and what makes an outstanding product manager. By working with Emeritus, we are able to provide broader access to Executive Education, beyond our on-campus offerings, in a collaborative and engaging format that is consistent with Kelloggs standard of quality. Module 3 Discovery and Requirements Definition, Apply the discovery hypothesis framework, create user stories, and build a wireframe to outline an opportunity to deliver an urban mobility solution for school kids. - Design Lead, IDEO; former Director of Product Strategy, Automatic; Google (various roles), Steven Benario The due date for submitting assignments is typically within 7 days of the module opening, but can be as long as 14 days, depending on the scope of the assignment. The Professional Certificate in Professional Certificate in Product Management - For Women program was designed to help you become a successful product manager, bringing your authentic self, unique perspective, and diverse background to a rewarding product management careerand to help return gender parity to this rapidly growing field. at 12:00 AM, October 25 Are any of the sessions delivered in real time (live)?

Our program support team includes product management mentors and program leaders to help you reach your goals. By working with Emeritus, we are able to provide broader access to Executive Education, beyond our on-campus offerings, in a collaborative and engaging format that is consistent with Kelloggs standard of quality. Build product management skills that get you noticedin 6 months, online, 6 months, online *At the time of loan application, please select 'Student, Career training school' when prompted. Learn what a product manager (PM) does, and how the role varies across industries, company size and format (B2B and B2C). at 12:00 AM, End: This certificate does not count as credit toward a degree. Special pricing is available for groups. Professional Certificate in Product Management: Women's Cohort - 6 months, online. With Kellogg Executive Education, you learn by doing. (NOTE: A small additional fee may be required for some of these certifications. Rafael Balbi, Jr. is a product leader with 10 years of experience building world class products for millions of users. kellogg northwestern emeritus Module 6: Financial Analysis for Product Managers. Associate Dean for Digital Innovation; McCormick Foundation Chair of Technology; Clinical Professor of Marketing; Director of the Center for Research in Technology & Innovation. We hope you find the same. This program is designed to prepare professionals to build and manage a product roadmap through user research, prototyping and product analysis. However, learners may request deadline extensions to accommodate for business and personal conflicts that may arise during the program timeframe. at 12:00 AM, End: Learn about the nature, sources, and tools of customer insights (e.g. Previous participants come from a wide range of industries that include: Module 1: Introduction to Product Management, Module 2: Customer Insights for Product Innovation, Module 3: Analyzing Product Opportunities, Module 4: Product Discovery and Requirements Definition, Module 6: Financial Analysis for Product Managers, Module 7: UI/UX design for Product Managers, Module 9: Product Planning and Roadmapping, Module 12: Business Communication for Product Managers, Module 13: Managing the Partner Ecosystem, Module 14: Managing Product Evolution and Growth, Module 16: Data Science and Analytics for Project Managers, Module 17: Machine Learning and Data Tools, Module 18: Managing Stakeholder Relationships, Module 19: Product Management for Services Organizations, Mohanbir Sawhney She also teaches part-time at Jolt.io and is co-writing a book on remote work. In addition, at this time, our online programs do not count as credit toward a Kellogg Executive Scholar Certificate. at 12:00 AM, End: The Professional Certificate in Product Management program harnesses the best practices, frameworks, and hard and soft skills to be a successful product manager, whether participants are already working in this field or switching from an adjacent field. Learn from our esteemed faculty in a rich, interactive digital environment, and equip yourself for a new, dynamic business landscape. Flexible Payment OptionsMonthly payments as low as US$1,092.Choose to pay in two, three, or six monthly installments for higher flexibility Click here to learn more. Module 14: Managing Product Evolution and Growth. Learn which situations are appropriate for each type of business model and analyze the economics of a SaaS pricing model. Learn the definition and importance of business models, business model taxonomy Freemium, SaaS and marketplace models and equip yourself to choose the right business model for your product. product. Module 3: Analyzing Product Opportunities. - Academic Director;

at 12:00 AM, February 15 PLEASE NOTE: Google, Vimeo and YouTube may be utilized in the program delivery. Learn how to manage different relationships as a product manager. In this program, you will develop an aptitude for the end-to-end process of discovering, designing, developing, delivering, and managing products. Discover Customer Insights for Product Innovation. View the program page in Simplified Chinese and view the program page in Spanish. Learn about the scalability of products versus services. customer insights (e.g., ethnography, customer Reach out to the program leader to discuss any challenges you may have in completing assignments. Discover the importance of prototyping, rapid prototyping, types of prototypes (Alpha, Beta, Pilot), types of prototype artifacts, wireframing, 3D printing and best practices in prototyping. Kellogg Executive Education is partnering with Emeritus Institute of Management, an online education provider, to develop and deliver this program. As you consider all the different directions your career could turn, Kellogg Executive Education wants to help you make an honest evaluation of the optionsand the skills that will deliver the most commercial impact for employers. Kellogg program leaders will review assignments, discussions and exercises to determine participants understanding of the material. What methods will be used for grading and evaluations? Yet, in the high-demand field of product management, there are fewer women than men in product roles compared with the numbers from two decades ago when the gender balance neared 5050. Who is Emeritus and what is their relationship with Kellogg Executive Education? No. A distinctive cross-disciplinary approach puts the Kellogg advantage to work for you. Learners may choose to engage with the program module all in one sitting or in smaller segments of time throughout the week. No. #1 in marketing by U.S. News & World Report. The program culminates with a capstone project, bringing together all of the key concepts from the program. Learn why its critical to have a product strategy, and how it may vary in different types of organizations. at 12:00 AM, December 15 Explore ways to leverage popular platforms and tools, such as Google Analytics. Throughout the program's eight weeks, you will have the opportunity to engage in interactive, thoughtful discussions with Kellogg professor and subject matter expert Mohan Sawhney and your peers. Since this program is graded as a pass or fail, participants must receive an 80% to pass and obtain the certificate. Executive Education offers only non-degree programs and each participant receives a certificate of completion at the end of the program. Module 9: Product Planning and Roadmapping. Product Strategy offers a cradle-to-grave approach for managing and optimizing the life of a product or service. Participants will need the following to access the Professional Certificate in Product Management program: Yes. Manage strategic partnerships and strategies for ecosystem development and growth. New employment and advancement opportunities depend on a variety of factors, including prior experience, education and the job market; we therefore do not guarantee a job placement upon completion of this program. Note: This online certificate program does not grant academic credit or a degree from Kellogg School of Management. Learn how to define and find product opportunities, Jobs-to-be-Done (JTBD) Framework and assessing opportunities using the Real/Win/Worth Framework. In addition, at this time, our online programs do not count as credit toward a Kellogg Executive Scholar Certificate. The Professional Certificate in Product Management provides a launchpad for advancing your career in product management. She has worked with countless companies and organizations to set strong strategies for growth and specializes in B2B SaaS. - Design Lead, IDEO; former Director of Product Strategy, Automatic; Google (various roles). Learn the strategic thinking and tactical implementation skills needed to become a professional product manager. Learn how to define and understand your key audiences and choose the most appropriate route(s) to market. Josh lives in Denver, CO with his family. By clicking the button below, you agree to receive communications via Email/Call/WhatsApp/SMS from Kellogg & Emeritus about this program and other relevant programs. strategy, product positioning and messaging, and Professional Certificate in Product Management. These sessions provide learners an opportunity to listen and ask questions, and while they are valuable in enhancing the overall experience, attendance is not mandatory. Yes, participants can create a profile, connect and collaborate with peers, and interact with academic/industry experts such as program leaders and teaching assistants. - Academic Director; Start: Kellogg program leaders will review assignments, discussions and exercises to determine participants understanding of the material. She loves to travel and considers herself a citizen of the world. The due date for submitting assignments is typically within 7 days of the module opening, but can be as long as 14 days, depending on the scope of the assignment. Additionally, identify the hidden benefits of impactful written communications, and learn how to run efficient meetings and deal with difficult situations. Please contact us by calling 847-467-6018 or email us at execedonline@kellogg.northwestern.edu. Learn the definitions and fundamentals of analytics and AI/ML along with AI/ML platforms, tools and types of analytics descriptive, predictive and prescriptive. In this program, you learn a cradle-to-grave approach for managing and optimizing the life of a product or service. His #1 approach for getting user feedback: Can we just ask them? Steven lives in New York and travels voraciously.



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