MKTG4220. Examines the role of marketing as an organizational function and a set of processes to manage offerings that provide superior value to customers. Seminar in Communications. (4 Hours). Reporting to the Senior Director of Communications, Marketing, and Digital Strategy, the Communications Specialist is a member of the DMSB Communications team. What do you think? 617.373.2027 [email protected] Julie Newmeyer. Offers students an opportunity to learn about some of the communicative challenges people face in starting, maintaining, and terminating close relationships. (4 Hours). (4 Hours). Uses social and digital media to examine questions about contemporary topics and the histories that contribute to them. Marketing & Communications Resources. This practice-oriented course focuses on active skill building and tool development that is quickly and directly applicable to students future careers. The concentration embraces an approach that is analytical, creative, and practice oriented. Includes professional accounting students. (4 Hours). Attribute(s): NUpath Difference/Diversity, NUpath Societies/Institutions, NUpath Writing Intensive, COMM4608. Introduces the substantive and procedural aspects of marketing strategy and customer markets. Brand Marketing & Strategy Nicole Dierks morryn@uw.edu 206-685-0284. Explores historical, technical, and theoretical aspects of special effects. 2022-2023 Northeastern University Opens New Window (4 Hours). Communication Criticism. (4 Hours). Focuses on how communication shapes perceptions and positions of social identity categories and how individuals and groups resist and transform identity and promote inclusion through communication. Covers business-to-business marketing and the key roles of managing relationships with large buyers, going to market, and the sales organization. New York Times All The Latest Throughout Northeastern. Discusses how campaigns are intentionally designed to influence awareness, knowledge gain, and attitude/behavior change. Marketing Technology Management. COMM2525. Begins with an understanding of why and how firms, institutions, and organizations purchase products and services and the importance of the multifunctional buying center. (4 Hours). (4 Hours). Communication and Inclusion. COMM6605. Covers a proven selling process and presents compelling solutions to customers. If you have any issues please let us know. COMM3304 and WMNS3304 are cross-listed. Marketing Management. Contact Us | CAMD Northeastern University Production Practicum Abroad. According to the American Marketing Association, marketing is "an organizational function and a set of processes for creating, communicating and delivering value to customers, and for managing customer relationships in a way that benefits the organization and its stakeholders." Metaphorically and literally, the class takes the trip from Vienna (Hitlers formative years) via Munich (the site of much of Hitlers early struggle for power), to Berlin (the former Nazi capital). . Offers students an opportunity to obtain skills to design and evaluate campaigns through the completion of their own campaign projects and to learn about visual and verbal arguments and the unique ethical and other considerations of health campaigns. | Studies one of the key techniques of the fascist movements of the 20th century, rhetoric, in all of its facets: from propaganda leaflets, organized rallies, and prepared speeches, to objects of visual and multimodal rhetoric. COMM3200. Introduction to Marketing in a Global Context. Introduces students to the landscape of mobile communication technologies. Television Field Production. Group Communication. myNortheastern Opens New Window, Privacy Policy Creating Customer Value through Artificial Intelligence. (4 Hours). Driving Marketing Performance: Measure, Analyze, Profit. Course objectives are achieved through reading professional scripts, critically viewing television content, and participating in group writing assignments and table reads. . The world economy is dominated by services; in the United States, a large percentage of the labor force and the GDP is accounted for by services. Between the swift advance of technology in the information age, shifting cultural and geopolitical realities, and the constant evolution of messaging platforms and mediums, one thing is clear: The way we communicate as a society is more critical than ever. MKTG4510. Applies network science theories and methods to understand the connectivity and complexity in the world around us on different scales, ranging from small groups to whole societies. Students receive instruction from award-winning research and teaching faculty who share their knowledge to help empower the next generation of marketing leaders. (4 Hours). As representations of the past are used as instruments of power, it is important to study the roles of various communicative practices in constructing, negotiating, and revising public memories. (4 Hours). Northeastern University 360 Huntington Avenue Boston, MA 02115 617-373-3323 Email: Office of the Dean Email: Marketing and . Focuses on the cultural, social, and political challenges faced by global firms as they conduct market research and develop and vary marketing strategies to be successful in multiple markets internationally. (1-4 Hours). COMM1231. Since talk is a locus of sociality and a site for examining language in use, offers students an opportunity to learn how to make discoveries about the orderliness of social life. Offers elective credit for courses taken at other academic institutions. . Examines the communicative experiences of organizations and relationships using both theoretical approaches and practical experience. Social Movement Communication. Other marketing-related options available to students include a minor in marketing and both concentrations and minors in brand management and marketing analytics. MKTG6224. Prerequisite(s): COMM2301 with a minimum grade of D-, Attribute(s): NUpath Analyzing/Using Data, NUpath Capstone Experience, COMM4530. Northeastern University Senior Marketing Manager Salaries in the United (4 Hours). (1-4 Hours), COMM4994. COMM6304. Offers students an opportunity to obtain an in-depth understanding of the brand-building process amid radical changes in todays marketing communications platforms. Studies the relevant scientific, political, and ethical dimensions of each case; the generalizable theories, frameworks, and methods that scholars use to analyze them; and the implications for effective public communication, policymaker engagement, and personal decision making. For general inquiries, please contact our main office: 716 Columbus Avenue Suite 598 Boston, MA 02120 617.373.5718 City and Community Engagement For general inquiries regarding partnerships, events, and volunteer opportunities: 617.373.7666 email Communications For inquiries regarding media, public relations, news, and policies: About the Opportunity. Visual Communication. Analyzes the AI strategies implemented or attempted by these companies to understand drivers of success and identify future opportunities. Mobile Communication. MS in Corporate & Organizational Communication | Northeastern University (4 Hours), COMM6608. Introduces students to the lens of performance studies, the world of sports, and the intersection of the two in the field of communication studies. Attribute(s): NUpath Interpreting Culture, NUpath Societies/Institutions, COMM1331. (4 Hours). Aspiring marketers at the D'Amore-McKim School of Business have an opportunity to learn how brands, customers, and organizations impact business performance and society by creating, communicating, and delivering value to customers. Offers advanced training in video production techniques, allowing students an opportunity to develop a deeper theoretical understanding of cohesive marketing strategies. Students apply persuasive principles, effective question-asking strategies, and business communication topics while participating in multiple forms of interviews, including informational, persuasive, and employment contexts. Examines literature related to crisis communicationincluding theories, models, and strategiesand establishes ethical principles in terms of what, how, and when essential elements must be employed for effective and ethical crisis communication. Doctor of Nursing Practice (DNP) | Northeastern University COMM2131. Students conduct their own empirical research study as a final project, which entails research design, data collection, data analysis, and a written presentation. (4 Hours). Confronts students with some of the catastrophic results of fascist rhetoric and politics (the Krakow Ghetto and Auschwitz concentration camp). Here professors know their subjects and how to get you ready for a career after you graduate. COMM3309. Successful completion of this course enables one to recall, compare, and give examples of key concepts and theories in popular communication; understand how the popular shapes and is shaped by its people; understand the historical context of a popular genre; critically analyze a genre with respect to social, economic, and political values and events; and demonstrate proficiency in communicating one's analyses. Offers an advanced-level experiential learning opportunity for students considering an academic career in marketing. Attribute(s): NUpath Capstone Experience, NUpath Ethical Reasoning, COMM4533. Corliss Thompson, Ph.D. serves as special assistant to the Dean for diversity, equity and inclusion, responsible for coordination across the college, with faculty and staff who are working to address DEI issues related to the student experience, curriculum, and the workplace culture for faculty and staff. Attribute(s): NUpath Interpreting Culture, NUpath Writing Intensive, COMM3415. Beyond Television. Intended for students interested in a sales career as well as future product managers who must rely on the sales force to introduce new products and promotions. (4 Hours). Northeastern University - A University Like No Other Expects students to produce a major paper suitable for publication. College of Arts, Media and Design (CAMD) | Northeastern University Examines the key drivers and building blocks of digital business transformations underlying the best marketing practices of the platform economy. Communications Specialist in Boston, MA for Northeastern University Concludes with a discussion of the effective use of reasoning in society from a logical, dialectical, and rhetorical point of view. No previous experience in data analysis or programming required. Seeks to train students in effective civic engagement by studying legal argumentation, while preparing students for careers in which persuasive skills are critical to success. By studying nonprofit organizations in the Boston area, offers students an opportunity to learn how to gather and analyze data, to use mathematical methods to perform critical analysis, and to evaluate and critique choices made in the presentation of data. (4 Hours). Sports, Politics, and Communication. (3 Hours). myNortheastern Opens New Window, Privacy Policy Studies companies from startups to large multinationals across a variety of industries. BS in Business Administration Boston, Global D'Amore-McKim's flagship undergraduate program, the BS in Business Administration can be completed in either four or five years depending on which co-op plan you choose. It combines world-class academics with professional practice, allowing you to acquire relevant, real-world skills you can immediately put into action in your current workplace. Rachel Mamone | Communications Specialist. Focuses on identifying and acquiring the right data for addressing different marketing challenges; building skills necessary for conducting relevant quantitative analyses; and using insights to make better marketing decisions. Offers students the opportunity to apply a proven selling process and present compelling solutions to customers. NSU is where success begins. Emphasizes ethical issues involving privacy, accuracy, property, and accessibility. Introduction to Marketing. Features both an academic approach to writing in the field of rhetoric and a practical approach to writing persuasively for general audiences. (4 Hours). MKTG6230. Trademarks & Licensing Samantha Harasen srbaker@uw.edu 206-543-0773. Posted: March 01, 2023. COMM3445. MKTG6216. (4 Hours). Research topics can span business, politics, advocacy, entertainment, public health, the environment, and other societal sectors. Prerequisite(s): MKTG3401 (may be taken concurrently) with a minimum grade of D- or MKTG3402 with a minimum grade of D-. Counts as MKTG2201 for business minors only. Presents a theoretical and practical examination of the ways in which communication is gendered in a variety of contexts. our expertise Highlights An Award-winning Campaign. Enrollment Marketing and Communications - DRS Northeastern University - Profile, Rankings and Data | US News Best Topics include techniques for undertaking market analysis, marketing strategy (segmentation and positioning), and marketing implementation (4 Ps). Northeastern University hiring Marketing, Communications and Events Examples may include augmented reality, virtual reality, mixed reality, internet of things, real-time interactivity, geolocation tools, wearables, dynamic content personalization, automation, social media, chatbots, voice assistants, and artificial intelligence. Emphasizes the role and place of the media in a democratic system devoted to the proposition that the government should be responsive to the "will of the people." The Associate Director of Marketing and Communications works closely with other units in the Chancellor's Office and throughout the university, such as External Affairs and Enrollment Management . COMM4631. Executive Team | NEIU - Northeastern Illinois University Carrie Reffitt Graphic Designer Division of Marketing and Communications (773) 442-4747 cd-reffitt@neiu.edu Todd Crawford Senior Photographer Division of Marketing and Communications Market Focused Strategy. Aletha Rodgers | Communications Project Coordinator. Impact of Presumed Consent Policies for Organ DonationMary Steffel, Williams, E.F., Tannenbaum, D.Behavioral Public Policy2019, Survey Research Best Practices: Evidence From Top Marketing JournalsHull, J., Baugartner, H., Keith SmithJournal of the Academy of Marketing Science2018, Perspective-taking Doesn't Help You Understand What Others WantEyal,T.,Mary Steffel, Epley, N.Harvard Business Review 2018, Where in the World are Consumers More Sensitive to Price and Ratings?Koen PauwelsJournal of Interactive Marketing2018, Sales Scholarship: Honoring the Past and Defining the FutureFlaherty, K., Felicia Lassk, L., N., Marshall, G.W., Moncrief, W., Jay Mulki, Pullins, E.Journal of Personal Selling and Sales Management2018, Social Strategy as a Means to Gain Knowledge for InnovationCandi, M., Roberts, D., Tucker Marion, Gloria BarczakBritish Journal of Management2018, Tailored Cheap Talk: The Effects of Privacy Policy On Ad Content and Market OutcomesGardete, P., Yakov BartMarketing Science2018, Temporal Myopia in Sustainable Behavior When Facing Uncertaintyvan der Wal, A., van Horen, F., Amir GrinsteinInternational Journal of Research in Marketing2018, Battle of the Brand Fans: Impact of Brand Attack and Defense on Social MediaKoen Pauwels, Ilhan, B. E., Kubler, R.Journal of Interactive Marketing2018, Local Market Characteristics and Online-to-Offline Commerce: An Empirical Analysis of GrouponLi, H., Shen, Q., Yakov BartManagement Science2018, Carbon InnumeracyAmir Grinstein, Evan, K., Chen, S., Seth, S., Ory, Z.PLOS One2018, Improving Consumer Mind-Set Metrics and Shareholder Value through Social Media: The Different Roles of Owned and EarnedColicev, A., Malshe, A. Considers the planning, implementation, and evaluation of marketing efforts in consumer and business-to-business companies, in services and goods companies, and in for-profit and nonprofit organizations. (4 Hours). Northeastern's signature experience-powered learning model has been at the heart of the university for more than a century. Students are required to write a lengthy research paper that carefully analyzes a rhetorical object. Offers students an opportunity to be able to reflect on and assess ones own competence in communication and how ones communication affects ones quality of life and to respectfully consider the ethical complexities of quality-of-life issues in both organizational and interpersonal settings. (4 Hours). Sex and Interpersonal Communication. Combined with Junior/Senior Project 2 or college-defined equivalent for 8 credit honors project. The College Success Manager plans marketing strategy and tactics, collaborates with partners across the university, consults data, and navigates departmental and university processes. 2022-2023 Northeastern University Designed to improve students' critical understanding of the visual, in its various forms, for communication. Through case studies and class discussions, offers students an opportunity to confront real-life ethical dilemmas and learn to apply ethical frameworks to evaluate and resolve them. Students meet weekly with the course instructors for skill-building sessions and lab meetings. We deliver a curriculum that combines knowledge in technology and data analytics with uniquely human . College of Social Sciences and Humanities. MKTG6226. Friday, March 24, 20237:00 pm10:00 pmINV 019 - Immersive Media Lab. Offers a broad overview of the psychological, social, and communication processes involved in risk perception to better understand how communication influences the way we think about and respond to risk. Consumers are at the center of the business value creation process; therefore, an understanding of consumer thoughts, feelings, and actions is critical for business success. Explores consumer-based perspectives to highlight potential biases and discrimination arising in the platform economy. University Marketing & Communications
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