1. An understanding of the consumer behaviour enables a marketer to take A STUDY AND ANALYSIS OF CUSTOMER SATISFACTION OF TATA MOTORS IN JAIPUR, RAJASTHAN 1. Appropriate comprehension of buyer purchasing conduct will help the advertiser to prevail in the market. environment with consumer behavior - including the factors that influence the frequency of shopping trips and customer expenditure - to better understand the relationship between mode choice and consumer spending. Analysis of Research in Consumer Behavior of Automobile Passenger Car Customer.International Journal of Scientific and Research Publications.Volume 4, Issue 2, ISSN 2250-3153. 10.Conclusion Consumer Behaviour consists of all human behaviour that goes in making purchase decisions. ... competitor‘s brand through the customer research. Original primary data within the primary research were collected by using a quantitative method of questionnaire. Globally, friendly customer service was an important attribute, with 10% of people choosing it as the most important attribute for an auto brand. (An Empirical Analysis on Consumer Buying Behaviour of Selected Car Users In Vijayawada City) 1Dr. The results of the research would contribute to the practical knowledge base of the automobile industry, specifically to the passenger car segments. If you continue browsing the site, you agree to the use of cookies on this website. Indian Automobile car business is influenced by the presence of many national and multinational manufacturers. Abstract. Global automotive consumer trends. This paper presents analysis of research in the area of Consumer Behavior of Automobile Car Customer. This research builds off of the findings from a previous study on consumer expenditures and modes at grocery stores (1). When we looked at social data, negative conversation focussed mainly on people’s experiences when cars go wrong – dealerships, warranties, fixing things and things not working were big topics of discussion. A study of consumer perception of car market & buying behavior Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. All fragments in Coimbatore urban car industry were examined and found that purchaser has diverse need of practices in every section, where as … Analysis of Research in Consumer Behavior of Automobile Passenger Car Customer This paper presents analysis of research in the area of Consumer Behavior of Automobile Car Customer. Dr. Sandesh Kumar Sharma ... Place and Duration: Users of TATA (Car) AutoMobile Method: ... in 1998, the Tata Indica, India's first fully indigenous passenger car. Sage Publications Ltd, London, UK (2010) ... E. ZervasAnalysis of the CO 2 emissions and of the other characteristics of the European market of new passenger cars. Senthil Kumar Research Analysis in Consumer Behaviour of Automobile Passenger Car Customers in Coimbatore Contact Us : info@arseam.com ; submit paper : editor@arseam.com download full paper : www.arseam.com 29 For a large portion of the general population, acquiring an auto is the second most essential and costly choice, Analysis of Research in Consumer Behavior of Automobile Passenger Car Customer Abstract- The automobile industry today is the most lucrative industry. The goal of the paper is to stress the fact that the brand has an impact on customer decision-making process. Proper understanding of consumer buying behavior will help the marketer to succeed in the market. There are not so many studies regarding car purchasing behavior which have been done so far for Chinese market and especially there are not enough studies regarding China’s young consumers’ car purchasing decision making, so we would like to focus on young people in Beijing. (2012) conducted a research on “Customer satisfaction in automobile industry – an Indian online buyers‟ perspective of car manufacturers‟ websites”.