Complex buying behaviour needs slow decision making due to the high risk and the high price of the products. Driving a luxury car. Consumer Behaviour: Meaning/Definition and Nature of Consumer Behaviour! ii DECLARATION This work is that of the candidate alone except where due acknowledgement has been made in the text of the … CONSUMER BEHAVIOUR OF LUXURY AUTOMOBILES’ CUSTOMERS Most current owners of luxury cars tend to have purchased a car previously, the customer has potentially developed an attitude toward it. Data from the owners of luxury cars has been collected with the help a structured mail questionnaire. Using ... on the topic, concentrating on the motivations of a particular consumer group – those purchasing eco-friendly luxury cars. Car Market and Consumer Behaviour - A Study of Consumer Perception. The product of purchasing is expensive, high risk and seldom purchased by consumer. Indeed when the person buys a luxury car it is to be part of a group who can afford a luxury car. Broke people acting rich. Companies looking to increase their luxury vehicle sales at auto shows need to understand the factors that drive luxury car buyers in this sector. Meaning of Consumer Buying Behaviour 2. This report attempts to answer some of the questions regarding brand personality of selected cars in India by conducting the market research. Tesla also added 50 cars to the limo fleet of taxis in Dubai to show off their luxury … Understanding consumer behavior in the UAE doesn’t have to be daunting. signifying product-related attributes alone can only partially explain the sophistication of buying behaviour of luxury automobiles’ customers. consumer behavior in buying a luxury car. FACTORS INFLUENCING CONSUMER BEHAVIOUR FOR BUYING LUXURY CARS P. Thulasi Research Scholar, Department of Commerce and Business Administration, Bharath Institute of Higher Education and Research, Chennai, Tamilnadu Dr. D. Venkatrama Raju Professor and Head, Department of Commerce and Business Administration, Bharath Institute of Higher Education and Research, Chennai, … Consumer behaviour is the study of individuals, groups, or organizations and all the activities associated with the purchase, use and disposal of goods and services, including the consumer's emotional, mental and behavioural responses that precede or follow these activities. Read our three tips to effective marketing in the region. In this behaviour, consumer will expect to know more information about the products before consume. Meaning of Consumer Buying Behaviour: Buying behaviour is the decision processes and acts of people/prospective customers involved in buying and using products. The luxury car market accounts for 6 percent of automobile sales in the United States, resulting in a small but highly lucrative segment.