It has been renamed ‘The Book of Dreams’ and the advert delivers on this promise as a dad’s childhood dreams are awoken when he sees a drumkit his daughter circled in the Argos catalogue. Argos renames its catalogue ‘The Book of Dreams’ as a dad’s childhood fantasy becomes reality when he sees the drumkit his daughter has circled. Danny: The campaign is based around a lovely insight; that for generations kids have gone through the Argos catalogue, circling and dreaming of all the wonderful stuff they could get for Christmas. Argos have published all of their back catalogue of catalogues online at argosbookofdreams.co.uk. Spotted this on twitter yesterday. Explore Argos catalogues from the last 40 years. 580 BROADWAY #1001; NEW YORK, NY 10012; Phone 212 334 5252 [email protected] LE BOOK NEW YORK. It has been renamed ‘The Book of Dreams’ and the advert delivers on this promise as a dad’s childhood dreams are awoken when he sees a drumkit his daughter circled in the Argos catalogue. Argos: The Book of Dreams December 4th, 2019 0 Argos renames the catalogue ‘The Book of Dreams’ as a dad’s childhood dreams are awoken when he sees the drumkit his daughter has circled. Get set for dreams at Argos. You can browse full catalogues for any year! The heart-warming story begins in a kitchen, where the dad taps his finger on the circled drum kit, and to his surprise, the kitchen table splits open to magically reveal it, right there in front of him. Argos is putting its paper catalogue front-and-centre of its Christmas campaign for the first time in a decade. The new TV advertisement, the first blockbuster Christmas advert from a major British retailer this year, celebrates the iconic and long-standing tradition of circling your most-wanted gifts in the Argos catalogue – renamed “The Book of Dreams”. For some reason (probably just cos we had it in the house and used it to prop up a table or something) I read it cover to cover a few times. British catalogue company, Argos has unveiled something truly exciting: The Book of Dreams. A temporary website called Argos Book of Dreams has launched in time for Xmas that had copies of every single Argos catalogue from from 1974 all … The spot was created by The&Partnership with Stink and is set to Don’t You (Forget About Me) by Simple Minds. Seeing a Catalog retailer Argos uses the iconic Simple Minds "Don't You Forget About Me" in their new campaign via The&Partnership London. 1993/94 was like seeing an old friend. Book Of Dreams. The Book of Dreams is a website carrying digital copies of every Argos catalogue since the 1970s.