the role of the public information officer fema the role of the public information officer fema

!]U9[MZ\waQ>yICK{",|.NH&ec* 'C/M;WrQJ6bs\ 886} Social networking sites are online communities that connect people. %%EOF The news media and local government ask the community to send videos and photos via social media, email, and text messages. D. is only useful on television infomercials. It can be taken alone or before Basic Public Information Officer Training (G290). Many times the site of a crisis or disaster may be considered a crime scene and needs to be processed by forensic units. Many Web sites include a blog as part of the site. A media pool: Note: Media pools can cause disagreements among the media. * Redundancy is important in case the computer you are using doesnt have an available or operating USB port or CD drive. Social marketing is the use of commercial marketing principles to: A. if you do not have a sid, Test questions are scrambled to protect test integrity. FEMA does not endorse any non-government Web sites, companies or applications. Traditional media (print, radio, television). Below are some tips for writing in a clear, concise, and organized manner: Although active voice is preferred and is more interesting, passive voice may be appropriate when the doer is unknown or you want to focus on the receiver of the action. When will you implement your campaign? The median salary for a public information officer is near 60,000 a year in most states and between 80,000 and 90,000 a year in higher cost of living states. Media pools are used to restrict access to an area due to space limitations or safety issues. Weegy: The role of the pubic information officer is to gather facts and disseminate it to the media. Additionally, it can provide those in executive-level roles with the necessary knowledge of PIO roles and responsibilities during an emergency. This lesson focused on how to communicate effectively, which involves: In the next lesson you will learn how to use your tools and skills to communicate information about being prepared to your community. Joanne H. Moreau: So Mayor Mouse, our mayor, along with the real mayor actually goes to that event and interacts with the people that are present. Write out the full term on first usage, as appropriate. Are there cultural differences to take into consideration? Contact local, tribal, territorial, and State press associations to obtain media lists. Gathering feedback and heading off problems, Explaining your mission, policies, and goals. *F ;/7Bw1p i~$^y' _r] Additionally, it can provide those in executive level roles the necessary knowledge of PIO roles and . Additionally, it can provide those in executive-level roles with the necessary knowledge of PIO roles and responsibilities during an emergency. Final Exam for: IS-29.a: Public Information Officer. Narrator: Red Stick Ready targets every segment of the community. News releases are one of the most commonly used tools for PIOs. Establishing relationships with news media representatives by being accessible and prepared. Having clear goals is the foundation for your campaign. Describe the role and functions of the Public Information Officer (PIO) Describe the types of written products used in public information activities. Office: (301) 447-1200 Fax: (301) 447-1201, (800) 621-FEMA / TTY (800) 462-7585 For example, change the location or angle of the lectern so cameras dont capture an unwanted view. C. Monitors costs related to the incident, and provides . Managing Public Information for All-Hazards Incidents (MPI) is a four-day course that provides students with the practical knowledge of the role of the Public Information Officer, the National Incident Management System, emergency communications methods, risk communication, and interpersonal skills. Primary audience: FEMA IS-29.A is designed for the new or less experienced state, local, tribal and territorial PIOs or those who have this role as a secondary function. To be eligible for the course, the student must successfully complete the following courses: The completion of the following courses is recommended but not required: The Center for Domestic Preparedness (CDP) is an Accredited Provider (AP) of Continuing Education Units (CEU) and is authorized to award the following CEUs for successful completion of this activity: IACET (International Association of Continuing Education and Training) 3.2 CEUs, 1-866-213-9553 between the hours of 7:30 a.m. and 4:30 p.m. CST, Contact Us T;)D2Dt `NY"`~XH@P ` I know our superb team of firefighters will do all they can, but the conditions on the railroad are particularly difficult, Smith said. The table below summarizes what you need to provide for a print story, and identifies the advantages and limitations of print. You can find the complete list of courses in the Spanish language course list. The Governor is continuing to monitor the situation. Avoid fillers (um, er, uh); dont be afraid to pause while formulating an answer. Describe how to develop and execute a public awareness campaign. (Unit 5). Derrick Jensen: The feedback we received from them, from the local media that we work with on a regular basis and have a pretty good relationship from them . Develop relationships with other organizations PIOs B. +O,))8+l"O{i9"5QKh^R7YH'gI@P+,,#+pbH,ZJt-9#)*~{"Dxu User: The Public Information Officer: A. Interfaces with the public and media and/or with other agencies regarding incident-related information requirements. 'Ss S>*2MbX^f Allows access to one media representative from television, radio, print, and Internet to a restricted area. Communicating public information messages internally to the workforce is important because it allows the PIO to: A. Cell phone(s) with email capability or satellite phone(s), Flash drives and CDs* containing the elements of the crisis communication plan (including news media contact lists, PIO team contact lists, information materials, etc. Effective public communication involves collecting, verifying, and disseminating information to your target audiences. Lets review the different types of communication tools in more detail, starting with print media. (Unit 2), Describe the types of written products used in public information activities. (Unit 3), List the steps of the 8-Step Model for Strategic Communications. FEMA IS-29: Public Information Officer Awareness Answers A secondary audience is elected or other officials such as Incident Commanders or emergency operations center managers who want an overview of emergency public information. Quantify results when evaluating public information efforts. For more information on the Public Information Officer training program, contact FEMA-Master_PIO_Program@fema.dhs.gov. Lieutenant Doug McCleve: One of the reasons why we felt it was so important to put together a Joint Information in the first, Center in the first place is because we knew that there would be all aspects of State government involved in this process from providing basic food and clothing and shelter for these people who have had nothing for up to a week. Score .9906. Your organization may have other format preferences, such as single-spaced and one-page only. FEMA IS-29: Public Information Officer Awareness Answers. Even a few minutes of practice can make a big difference. Establish one that doesnt hinder operations but affords the media reasonable, legitimate access. PIOs need to have a thorough understanding of the communities they serve. Uses information from other members of the local unit to develop accurate, accessible, and complete information on an . Practice talking in 5-second to 8-second sound bites. This training focuses on both parts of the equation. Did the message reach the targeted audience? An important part of the PIOs relationship with the media is knowing what they want. Tools to enhance the flow of public information are housed. Break your ideas into one subject per sentence. Coming back after the fire to retrieve them, their ghostly shadows left indelible evidence of the inferno that swept through their home. Some tips for building relationships with your media contacts are: It is important to prepare a list of media outlets and contacts, for everyday activities and to act quickly in an emergency. If you use an acronym, make sure your audience understands it. They heighten awareness of community hazards and encourage the public to take steps to become more prepared. A. The rise of zombies in pop culture has given credence to the idea that a zombie apocalypse could happen. There are also professional social networking sites with sections for jobs. (A media pool refers to a group of news-gathering organizations pooling their resources in the collection of news.) Some examples of evolving media tools are: Web sites can be used alone or in conjunction with traditional media and other evolving media to get your message out. (Passive). (For example: The suspicious package was the size of a laptop computer. Your media list should be current, complete, and tailored to your organization. Spelling- and grammar-checking tools (printed and computer software). Evaluate the effectiveness of your campaign. While it is not the responsibility of the PIO to provide food or facilities for the media, a little kindness in this area can go far in building a positive relationship with the mediaespecially if the incident occurs in a remote area where few if any comfort facilities exist (e.g., if the incident is in a remote field, a porta-john will go a long way in making friends!). Salary Statistics for Public Information Officers. The Public Information Officer gathers, verifies, coordinates, and disseminates accurate, accessible, and timely information on the incidents cause, size, and current situation; resources committed; and other matters of general interest for both internal and external audiences. EMI is introducing a limited number of IS courses that have been translated to the Spanish language. 16825 S. Seton Ave., Emmitsburg, MD 21727 At the completion of this lesson you should be able to: Key to being an effective PIO in an emergency is the ability to: Lets start by looking at what you need to know about emergency management. The activities a PIO chooses in non-emergency times (95%) has a significant impact on how successful he or she will be in the 5% spent in emergency response and recovery. PDF NIMS Basic Guidance for Public Information Officers - FEMA This course can provide a basic understanding of the PIO function for those new to the position. The Public Information Officer is responsible for interfacing with the public and media and/or with other agencies with incident-related information requirements. This awareness-level training is suitable for new PIOs. FEMA does not endorse any non-government Web sites, companies or applications. Develop a picture of who you want to reach with your message by asking: Now that you know what you want to communicate and to whom you will communicate, next you need to develop and implement your campaign. 524 0 obj <>stream Your goals should be: The following is an example of a SMART goal: The Hurricane Ready campaign will present information about local hurricane hazards and the steps to take to be prepared by securing by April 5 media placement on three television stations, two newspapers, one social network, and a micro-blog, each week in May.. 16825 S. Seton Ave., Emmitsburg, MD 21727 Conducting public awareness campaigns; Gathering key information/details of the event; Prioritizing and issuing notices, alerts, and warnings; Taking action to maintain control of rumors; Coordinating inquiries from the public, the media, and elected officials; Coordinating tours or other interviews with agency reps and the media How or what can your community learn from these events? B. an important part of the PIOs job. Campaign topics can range from recruiting volunteers to fire safety. Information developed and disseminated in anticipation of, during, or after an emergency to provide specific life- and health-saving information C. Issuing a news release on a seatbelt law (public information); announcing a road closure due to a multiple-car accident (emergency public information) D. Information collected, assembled or maintained by an organization in connection with the transaction of official business and available for dissemination to the public, 2. What will you change in future campaigns? This lesson presents information on how to use your tools and relationships to communicate information to the community when something happens. Join to apply for the Public Information Officer - 48752 role at University of California, Merced. Speak to several members of the media at one time, especially during an incident. All goals should have a target date for completion. endstream endobj startxref or a non-emergency event. Lesson 3 introduced the importance of establishing relationships with the media. FEMA-NIMS@fema.dhs.gov NIMS Basic Guidance for Public Information Officers 2 II. This lesson presents information on tools you can use in support of your role as a Public Information Officer (PIO). Weve all seen at least one movie about flesh-eating zombies taking over (my personal favorite isResident Evil), but where do zombies come from and why do they love eating brains so much? If there is a reason that the media cannot be allowed access to the scene, consider using a media pool to restrict access while allowing them to get the images and interviews they desire. Emergency Management Institute 1955 0 obj <>stream 50% C. 25% D. 5%, 9. Mayor Holden: Sometimes you have to get your story out very quickly. Dont date your materials by using the year or referring to news events that will become out-of-date quickly. Select this link to access a printable . The message should be: How will you get the message to your audience? This course introduces PIOs with no, or limited, experience to the basic skills and tools needed to communicate effectively with the public. A news conference or briefing may be used when you want to: A news conference or briefing may be announced by using a press release or media advisory. With an eye on public safety, the mayor began looking for a way to educate people about disaster preparation and response. One PIO talking by phone to an on-scene PIO to confirm the number of responders at the scene prior to an initial news release. Test the message on a safe audience B. At the completion of this course you should be able to: The remainder of this lesson presents information on your role as a Public Information Officer (PIO). The process for ensuring that a public information message was accurately conveyed is typically called: A. As a PIO, when you get to the scene, you will first make contact with the Incident Commander to gather information and assess the situation. As a PIO, you communicate with your target audiences to keep them informed about activities, events, and resources. The Zombie Survival Guide identifies the cause of zombies as a virus called solanum. Within minutes pictures, videos, and messages about the destruction are available on social media sites, Web sites, and throughout the news media. Many different social media monitoring tools are available. The word zombie comes from Haitian and New Orleans voodoo origins. (What will motivate them?). Public information is a vital function in disaster operations that . When an emergency happens, ICS is implemented. Tammy Kikuchi: The response was overwhelming. Where do they go and how do they get there (e.g., do they spend time on public transportation, do they visit the library, do they go to sporting events, etc.)? A Public Information Officer (PIO) for a public safety or emergency management agency might expect to spend what portion of his or her time on activities directly related to incident response or recovery? IS-29.A: Public Information Officer Awareness - FEMA Joanne H. Moreau: We focus a lot on making sure that we have a very accurate and timely information process of information dissemination. that can be used to purchase operational resources as needed, Paper forms, in case there is no electronic access (i.e., no Internet access, power outage, etc. Admissions Fax: (301) 447-1658, Independent Study Program This demonstrates how social media are now an integral part of our lives and a valuable part of the PIOs toolkit. How to Remember Better: A Study Tip for Your Next Major Exam, (13 Tips From Repeaters) How to Pass the LET the First Time, [5 Proven Tactics & Bonus] How to pass the Neuro-Psychiatric Exam, 5 Research-Based Techniques to Pass Your Next Major Exam, 2023 Civil Service Exam (CSE) Reviewer: A Resource Page, [Free PDF] 2023 LET Reviewer: The Ultimate Resource Page, [52 Test Answers] FEMA IS-251A: IPAWS for Alerting Administrators, [26 Test Answers] FEMA IS-284A: Using the Substantial Damage Estimator 3.0 Tool, [32 Test Answers] FEMA IS-1120: Letters of Map Revision (LOMRs), [23 Test Answers] FEMA IS-101C: Preparing for Federal Disaster Operations: FEMA. It provides a framework for people from multiple agencies to work well together B. Establish contact with other agency PIOs. 4. Switchboard: (301) 447-1000 Over 150 PIOs working a major disaster, often from different locationsall to ensure clear and accurate information is being delivered amid the confusion of a disaster response. Describe how to effectively communicate orally and through written products. B. cause the intended audience to act on requests in the message. They will go other places to get other information (local citizen reactions, sidebar stories, etc.). Print medianewspapers and magazinesare the first type of mass media developed. 19. After taking this course you may want to take other courses to help you continue your professional development. ), Manuals and background information necessary to provide needed information to the public and media, Topic-specific fact sheets, backgrounders, talking points, and news release templates (hard copy and electronic), Business cards with 24/7 contact information, Funding mechanism (i.e., credit card, etc.) The benefits of social media include the following capabilities: New social media tools are being developed and implemented all the time. The ultimate goal of all public safety endeavors is to save lives, protect property, and preserve the environmentand almost all reporters would agree that their needs will come after these important tasks. It also helps identify the target audience for a particular public awareness campaign. You can learn how to protect yourself from heat with some resources on our website including our Heat Brochure, Heat Related Illness Tips for Schools and our newly revised Heat Emergency Response Plan. At the completion of this lesson you should be able to: Public awareness campaigns are ongoing public education programs that PIOs use to inform, educate, and increase organizational visibility. Three PIOs on the scene of a crisis huddling prior to making a statement to the media. Some evaluation data can be collected without contact with the audiencefor example, number of Web page hits or increase in the quantity of smoke alarms purchased. Use natural gestures, but dont cross your arms, raise your eyebrows, shrug your shoulders, sway, or bounce. Emergency management guidance for public- and private-sector organizations C. A database of Federal-level emergency incidents D. Another name for the National Response Framework, 21. Identify the purpose of what you are writing and start with the main message. While local, tribal, territorial, and State governments may have different laws regarding transparency and open government the general principles are to be: As a PIO, it is important to know the laws that apply in your area because of your role in providing information to the public. User: 4. (Correct), The report was written by the officer. Governor James Smith today declared a state of emergency in the Great A&P fire that is rapidly spreading west. A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic. 1943 0 obj <>/Filter/FlateDecode/ID[<9229C3A5CD7F8A409FF242859AD01E9B>]/Index[1928 28]/Info 1927 0 R/Length 89/Prev 779652/Root 1929 0 R/Size 1956/Type/XRef/W[1 3 1]>>stream These people are your target audience. Public Information Officer Jobs and Salary Do not be afraid to put bad news first if that is the message. When considering whether a goal is attainable, ask yourself: Do I have the skills and resourcesor can I get themto achieve this goal? Questions to answer when evaluating a public awareness campaign include the following: You can collect data about your campaign in different ways. Access to you and the newsmakers or persons in charge. The good news is that preventing heat related illness is easy to do if you just use common sense. Now that you have some tips for better writing, lets look at how to write a news release. The following are excerpts from some successful blogs by the Centers for Disease Control and Prevention (CDC), the Ventura City Manager in Ventura, CA, and the Arizona Department of Health Services. The following table shows what you need to provide for a television story, the advantages of television, and its limitations. This physical site is called the Joint Information Center (JIC), and is the location where: Narrator: When the State of Utah began to accept evacuees from the Gulf States as a result of the devastation from Hurricane Katrina, they implemented a Joint Information Center. . Prepare a Go Kit filled with your tools, contact information, and other vital documents. The 8-Step Communication Model includes:A. Assess the current situation B. Ability to hold feature stories and run them when space is available or on specific dates or times of year, Audio (sound clips or telephone interviews), Prerecorded segments lack the break-in option for providing emergency information, Exaggerated nature of local television news.