Also it had a magical impact. It has actually nothing to do with God other than the fact that there could be one temple within every 3 km in the state. They longed to experience and feel the luxury of "God's own country". I am a Keralite and have lived in Kerala for many years, but I did not know why Kerala is known as the God’s Own Country. Actually it is not coined by him. Many advertisements branded Kerala with the tagline Kerala, God's Own Country. Kerala is a beautiful place known as 'God's own country'. But it is coined by somebody else. Besides that, 'God's own country' is a phrase coined by the Dept of Tourism, Govt of India for promoting tourism in Kerala. Kerala Backwaters: KERALA - Why its called God's Own Country- where the hell it is? The tag was coined by Mr. Mendez on the request of Kerala Tourism Department, who wanted to capitalize on Kerala… Why Kerala is known as “God’s own country”..? All the universe is God’s own, just not Kerala. Such as Munnar, which is full of tea plants. But he never reveals the exact date or atleast the month and year. Explore Kerala :The God's Own Country. This Phrase was coined in 1989 by Mr Walter Mendez who was the creative director of a firm which was assigned the task of marketing Kerala as a tourist destination by Kerala tourism department. It is so called because of its lush greenery and breathtaking sceneries. God’s Own Country Campaign Coined by Walter Mendez The campaign started after conducting intensive studies about the state & later understood the potentiality for Tourism in the state. The film stars Josh O'Connor and Alec Secăreanu. 129 likes. Blessed with natural beauty and rightly nicknamed God’s Own Country, Kerala has something to offer to the diverse travellers. It is considered one of marketing media successes. The reason is - Now many claim that it is they / that person who coined the tagline "Kerala- God's Own Country". The phrase “God’s own country” did wonders. God’s Own Country is an advertisement phrase, tagline of Kerala Tourism Department. Most of the land of Kerala is filled with temples of Hindus, Muslims and Christians. God's Own Country is a 2017 British drama film written and directed by Francis Lee in his feature directorial debut. The tourists changed their travel plans and made Kerala their preferred destination when they noticed the ads in tourism magazines and other periodicals. The phrase “God’s own country” did wonders. Extensive Marketing strategies were introduced under the leadership of Amitabh Kant 11. The tourists changed their travel plans and made Kerala their preferred destination when they noticed the ads in tourism magazines and other periodicals. It was created by one Mr. Walter Mendez, who was also the Creative Director of a reputed Ad agency in India. They longed to experience and feel the luxury of “God’s own country”.