Giving It Everything By Product Expert | Posted in General Information on Tuesday, April 2nd, 2019 at 7:09 pm Why Kia Doesn’t Have a Luxury Brand. Official site for Hyundai Motor America. Explore our new models, features, offers, MPG, and find dealer information all at Hyundaiusa.com. But the South Korean brand has more luxurious aspirations. Along with the official reveal of the 2020 Kia Telluride, the auto show circuit early this year marked the debut of Kia’s new slogan. In that respect, one cannot completely say that Kia is a 100 percent luxury brand such as Mercedes-Benz or Lexus. Kia Not Ready for Luxury Brand While its sister brand Hyundai is marching ahead with a separate luxury brand, dubbed Genesis, Kia is not ready to go there yet. And while they do share engineering platforms with one another, they work independently. But in recent years, Kia has been pushing upward into Hyundai's territory. Kia, however, is one of the fastest growing car brands as it gains a foothold in Canada by appealing to younger drivers. With Kia’s current and future lineup of luxury vehicles, we are going to have to change the way we perceive this brand. Kia was the sporty, less expensive entry brand; Hyundai was the more refined mass-market player. Kia offers you two great options that are 'nice to look at' and ' be in ' . Hyundai has been established in Canada and North America for much longer than Kia, and as a result is a higher end brand. Of course, just because it isn’t a thoroughbred luxury marque doesn’t equate to its cars being subpar on any front. But the South Korean brand has more luxurious aspirations. It is South Korea's second-largest automobile manufacturer following the Hyundai Motor Company, with sales of over 3.3 million vehicles in 2015. a desirable item which is expensive or difficult to obtain. Learn more about its pricing, valuable premium features & more today. There you would have an established name and reduce the expense and confusion of a 3rd nameplate. Can a brand primarily known for economy cars, provide luxury cars? And cars like the Optima and Sorento prove the brand already has some great ambassadors. The best thing Kia can do is elevate the prestige of its own brand, rather than creating a whole new one. We'll let you be the judge of that but by the look of things, the term 'Luxury Cars' have been redefined. Walk into a Kia showroom and experience the K900 full-size luxury … Kia Motors Corp <000270.KS> is out to change its image among Americans as a low-priced value brand with the recently launched $66,000 luxury K900 sedan, but analysts said it … Power’s 2016 Initial Quality Study. The Soul is now offered as a pure EV. Kia is a subsidiary of Hyundai Motors where Hyundai holds 33% stake of the company. CARS.COM — For the first time in a decade, non-luxury brands topped their luxury counterparts in owner-reported problems in J.D. Kia is a subsidiary of Hyundai Motors where Hyundai holds 33% stake of the company. We can’t wait to see what they will offer next. Kia, however, is one of the fastest growing car brands as it gains a foothold in Canada by appealing to younger drivers. If they need another brand just for luxury, why not brand the higher up cars as Hyundai’s and use Kia as the mainstream or the other way around? Meaning that Kia Motors works individually and Hyundai cannot peg it as its luxury brand. Recent … Kia has introduced an all-new Forte for 2019 that follows design cues from the Stinger. WHAT IS A LUXURY CAR?Do you base luxury on the brand name? "Kia automobile" ; stylized as KIɅ) is a South Korean multinational automotive manufacturer headquartered in Seoul. We did however include the Kia K900, which continues to be sold under a non-luxury brand. Kia is known for value-priced cars and quirky crossovers. The Drive KIA’s new luxury image is about more than just partnerships. The 2020 Kia K900 premium sedan provides luxurious comfort, versatility & innovation. Now, as an independent company, Kia's values focus on affordability and quality. Kia makes some products Hyundai does not, including a minivan (Sedona), a luxury small car (Stinger), a large car (Cadenza), and a luxury large … 2015 Kia K900 Interior. Kia is known for value-priced cars and quirky crossovers. Kia has staked a strong claim among big three-row SUVs with the new Telluride’s traditional SUV looks and smart tech. The models themselves are redesigned and well-made with unique features and advanced technology. Hyundai has been established in Canada and North America for much longer than Kia, and as a result is a higher end brand. History of Kia; Brand Brand Identity Future Brand Vision Kia Character Enzy; Awards Theme Vehicle Model Region; Investor Relations Company Information Financial Highlights Financial Graphs Annual … Can a brand primarily known for economy cars, provide luxury cars? Kia has staked a strong claim among big three-row SUVs with the new Telluride’s traditional SUV looks and smart tech. And Kia, a brand … Picture: dealer.com. Walk into a Kia showroom and experience the K900 full-size luxury … WHAT ABOUT KIA? The 2020 Kia K900 premium sedan provides luxurious comfort, versatility & innovation. And while they do share engineering platforms with one another, they work independently. (please note this post was updated February 3, 2020) LUXURYnoun 'a state of great comfort or elegance, especially when involving great expense. The K900 is available with either a 311-hp 3.8-liter V6 or 5.0-liter V8 rated at 420 hp.